Overview

In this project, Digitas was responsible for creating a set of quick tutorials for our client Panadol to help parents better understand kids illnesses symptoms and how to act to prevent and medicate them. With a team of copywriters and other illustrators, my job here was to bring the illustrations created to life by animating them, making sure that viewers would have a clear understanding of how to manipulate certain medicines and tools such as thermometers and measuring cups. For the animation, as a usual procedure, I started by putting together some fast motion scamps to get an idea of the kinds of transitions I could apply to the assets. After visualising that, I organised all my layers and started the animation per se on After Effects using the Duik plugin in order to rig my elements.