Overview

As part of the digital team working on one of the biggest fast-food chains in the world, McDonald’s needed us to extend their campaigns into multiple digital touchpoints. As a data specialist agency, Digitas tailored content based on Macca’s different audiences and my work as a designer was to reflect these data results and learnings in different visual outputs.

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Outputs

My participation included designing a variety of deliverables for their MyMacca’s app, EDM’s and animations, whilst making sure consistency was achieved across all the platforms used. With fast turnarounds, I set efficient processes such as a series of components and pre comps on Adobe XD and After Effects, making the design process as practical as possible in case of rapid changes but keeping creative flair intact.

Summer Campaign — McDonald’s Summer Campaign

Designs distributed through medias such as Youtube, Tik Tok, MyMaccas app and newsletters

Outcome

The results? Impactful and versatile designs that contributed to client revenues, supporting all its current offers (such as the 30 days 30 deals campaign that had a daily offers release schedule); Awareness content development of new recipes that were going to be launched like Nuttela pancakes and Golden Onion Rings among others.